“Findability” is paramount to effective web design and a key indicator as to how well it will generate leads. Companies that make it simple for visitors to quickly find what they are looking for enjoy much
A common goal every website and every web design should have is to provide solutions to problems experienced by its visitors. In this context, content is created to address problems potential customers are trying to resolve,
In our last post, we defined the process to collect data pertaining to your prospective customers that would allow you to develop an empathetic web design. In the COLLECT stage, you gathered insight on your target audience
Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making design-related decisions. The fact is, you don’t have to
Most companies describe themselves as "customer-centric", but when you look at their web design and other marketing touchpoints, you wonder if they really meant what they said or if they just define the concept differently. For an
It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work
Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple
If you want to delight potential customers with your company's next website design, get into trouble, that is, your potential customers' trouble. Dig deep to understand what hurdles your target market faces and the root causes
In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably be better for business than one that is
Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many. Once this understanding of creativity is
Prospect research is the basis for your web design strategy. It gives you the needed insight to develop the most effective copy, layout, design, and experience for your online visitors. A very important point to remember
Web design is a common but misunderstood term. Often thought of as the “aesthetics” of a website, the scope of its definition exceeds one dimension and its meaning extends beyond a website’s visual characteristics. Ultimately, the