90% of communication is non-verbal. So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages
Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects. While SEO is a critical first step in attracting potential customers to your site,
"Empathy is about finding echoes of another person in yourself"* speaks to the essence of user centric web design. The power of empathy is represented in compelling content and interactive and engaging web experiences. Not surprisingly,
There are ways to accelerate the sales cycle, read: “increase sales,” using a little forethought and simple automation. Once implemented, you’ll capitalize on more opportunities, nurture more leads, and keep your sales pipeline flowing smoothly. Here’s a
To consistently increase sales, maintaining momentum from lead to conversion can be challenging. Many businesses don’t have a dedicated sales force or even a single staff member focused on new business development. To survive, many companies
Google has hardcoded new elements that are directly tied to mobile search into its most current search equation that could impact your SEO efforts. Interestingly, these critical factors have less to do with content and code
In a Webmaster Help video earlier this month Google’s Matt Cutts warned against relying on Search Engines alone to generate website leads. Even though Google has nearly 70% market share and their sites reach 92.2 percent
“Hummingbird” is the name of Google’s NEW search algorithm. It’s their largest search algorithm update since 2001, affecting about 90% of all searches. Unlike the continuous modifications and enhancements the search engine has always made to
You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are being rewarded with higher rankings. This positive incentive is further
As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of knowledge, the site is often underutilized for business development. There's more
The purpose of your social media content is to further engage readers and deepen their trust in your brand. Each segment on LinkedIn where you share content is a crossroads on the path to decision making
Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies. The lack of activity by some is because they probably aren't aware of places, and reasons, to add