It’s no longer a fad, nor is social media services an anomaly within business marketing strategies. These days, it’s the company that isn’t investing in social media development of their brand that is the anomaly, not
Many businesses know their company’s brand positioning, although they don’t always communicate it internally or leverage it externally. Brand positioning compares one company to a competitive set within a defined sector. To conduct the analysis, each
What are the current trends in consumer research and how do they affect your business? Forrester’s recent consumer research reported “50% of US adults that are online use search engines to find websites, followed by backlinks
Companies that don’t advertise dismiss the need for branding because they see one being dependant on the other. If you advertise you need branding, if you don’t advertise you don’t need branding. These are often the
Companies are riding the social wave by utilizing digital collaboration tools at the office. Encouraging collaboration and extending communication, many businesses are licensing existing systems that share the look and feel of Facebook and Twitter, but
When the time comes to think about web copywriting, the focus often turns to the words that will be used: keywords, industry buzz words, or words that will get the attention on both search engines and
A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate
Last week, we discussed the top of the funnel and bottom of the funnel calls to action, the No Risk and Direct Business Offers. These call to action examples target the early-shopping stage prospect who has
Let's first answer the question, what is local SEO? Getlisted.org defines it as "A specialized kind of online marketing that increases visibility for businesses interested in ranking geographically". local SEO can also be described as one
Marketing collaboration is thought of most often as a type of software platform like SharePointAlfresco, Google Docs, or Box.net. But in this sense “marketing collaboration” is just an adjective that describes a type of software, and
Companies that only view Twitter as a means of tweeting are missing their greatest values: identifying, listening, and connecting with potential customers…in real-time. Combining Twitter with complimentary platforms from other companies makes it an underutilized marketing
The usage of visualization for data is becoming more popular, and rightfully so because visual data can be used in so many interesting ways. Now, it’s possible you’re not familiar with visual data, which is also