Following last week’s post about building lead projections, step two in your lead generation process is tracking your leads on a consistent basis and report on the upswings and downturns to assess visitor behavior and needs
Many business owners understand that the objective of having a website is to employ a lead generation process to drive traffic and prospective clients, a/k/a/ leads, to their home page. However, not everyone estimates their lead
As a business owner, chances are you’ve begun looking more closely at your lead generation process. You know, the methods and tactics you put into place to drive targeted traffic to your website. More often than
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content
As the landing pages for your content marketing, your website is the hub of your online marketing efforts. As such, it needs to rank as high in organic web search, meaning website’s page rank based on
The goal of sending a business email is to drive internet leads. Regular email blasts are a staple in most business’ marketing strategies, however, they require proper management as well as a few starting guidelines to
Why do you have a website for your business? And why do you invest in online marketing efforts? To drive internet leads, of course. Often times, businesses invest in a lead generation program without delineating what
Keywords are the building blocks to the content you create for your online lead generation efforts and a vital element to its ultimate success. What’s in a Keyword? Keywords are the targeted words and phrases found to attract
As a business owner, you understand that you have to have a website and some form of online marketing plan in place to drive leads to your sales funnel. However, if you are like most executives,
Recently, we’ve discussed how to increase your website’s lead conversion rate by keeping the most effective lead generation methods and tools “above the fold” of your website. We want to continue the conversation with how to
A few weeks ago, we discussed the benefits of a custom web design for your business website. Well, now that you have a customized design showcasing how unique your company is, it’s time to turn your
Your website is the crux of your online lead generation funnel and as such, needs to work hard as a lead conversion tool for your site visitors. How do you ensure that it’s doing just that?