Integrate Social Media and SEO for Better ROI
It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? A Social Media plan relies largely on the content
Develop Marketing Strategies for Social Media
For brands using Social Media as an aspect of their web marketing plan, their social media strategy is the driving force behind how they approach their target market in the social media space. Without being redundant,
Benefits of Social Media for Business ROI
In recent posts, we discussed how to set value to your company’s social currency as well as how to best interact with the increasingly savvy social buyer. Think of those posts as the introductory conversation regarding
Social Media in the Business World – Evaluating Your Social Currency
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Social Media
In a recent article from Social Media Today, the topic turned to Social Currency. In our post last week, we covered Understanding the Social Engagement Index. The discussion rounded on how the interactions in the social
What is the Value of Social Media in the Business World?
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Social Media
If your business is investing time and money into a social media marketing plan, it’s important to understand that there is more to social media than simply posting to a Facebook page or sharing your content
How to Measure Social Media Klout
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Social Media
As we’ve noted previously, Social Media is meant to be social. With that in mind, what does it mean to have social media influence? Are you the voice that people turn to listen to? Who is?
Social Media Marketing Management Builds Engagement
As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business Facebook pages keeps ongoing. On what side of the
Internet Marketing 101: Google+ for Business
Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile and takes into consideration the social focus of
Professional Writing Techniques: What NOT to Do when you Blog
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Copywriting
Have you been diligently writing content for your blog every week? Is it getting traffic or building brand awareness? No? You’re not alone. Here are the top 10 things you may be doing when you blog
Blog Design Tips for Mobile
With every new release of increasingly powerful and web-ready smart phones, companies that use a blog to reach their target market have to consider the blog functionality for mobile access. There is no ignoring the need
Local Search Engine Optimization Retakes the Spotlight
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SEO
While many national brands continue to focus their efforts on national branding on most levels, there is a renewed trend for both local and national companies to focus on their local market both online and off.
How to use Mobile Marketing to be more Interactive
I know it may be hard to imagine that mobile marketing could possibly become more interactive, but SnapTags take mobile landing pages to the next level. What is a SnapTag? A graphic image created for the purpose of