Many industrial websites lack clear, concise, and compelling messaging. These companies know what they want to say but just can’t convey their point with words. As a result, pages become dense with text explanations, making it
The steps taken before a website is developed directly impact its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a
After the content is fairly concrete, it is time for the designers to integrate all the elements together so that it takes shape in the form of Initial Sketches and Wireframes, Page Designs, and “Pre-totypes.” Each
Content is a design requirement and prerequisite because it determines how to optimize a website’s layout. Its importance to designers, search engines, and users should make it a higher priority. In practice, however, most website structures
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website to be effective
The largest sales, the most creative websites, and the most effective marketing campaigns are commonly the result of a collaborative effort. Collaboration is today’s competitive advantage so it is worth examining to understand what it is,
It’s been said “Where you start is not as important as where you finish” ~ Zig Ziglar. We beg to differ, at least in the case of solving problems, addressing needs, or capitalizing on opportunities while
Website design and development is a manifestation of the intersection between a user’s online and offline world; the client’s business objectives and messaging; and the team’s ability to transform their insights into a meaningful online structure
A website is developed to support your business goals within your target market by communicating how your brand uniquely meets their needs. It is also understood that website development is a complicated and strategic process, with
The digital industry is fluid and ever-changing, and to keep your website evergreen, searchable and engaging to your audience as well as search engines, it's critical that you be proactive. From social media to your website
Your business is a well-oiled machine, with business processes in place developed to drive it forward and a team to support them, but even if your company “has it all”, very few companies handle 100% of