Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work
How do you write the right content to actually get good leads from LinkedIn? Start by finding a “hot topic” that’s top-of-mind, supported by clear, crisp content writing, and ending with a suggested first step. Your
When the time comes to think about web copywriting, the focus often turns to the words that will be used: keywords, industry buzz words, or words that will get the attention on both search engines and
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content
When you’re company needs copywriting services, meaning high quality copywriting services, for its marketing efforts, it’s important to be sure that your marketing achieves the goals you have set for your content plan. Furthermore, that the
If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an
When you are looking to draw attention to your blog posts, there are a few tried-and-true methods that will not only get your blog read, but increase its variability to draw in more leads with each
Have you been diligently writing content for your blog every week? Is it getting traffic or building brand awareness? No? You’re not alone. Here are the top 10 things you may be doing when you blog
“Content is king”. “Target your content to your audience”. “Use keywords in your text”. We’ve all heard of at least one of the rules surrounding writing online content, and to be honest, a lot of the