While the content on a website page fuels lead generation and conversion, its level of success is heavily influenced by the strength of its headings, subheadings and call outs. Website page headings and call outs share the
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work
Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies. The lack of activity by some is because they probably aren't aware of places, and reasons, to add
How do you write the right content to actually get good leads from LinkedIn? Start by finding a “hot topic” that’s top-of-mind, supported by clear, crisp content writing, and ending with a suggested first step. Your
When trying to generate leads and increase conversion rates, consider content marketing strategies rooted in empathy. It’s About You, Not Me When you’re building out content marketing strategies, no matter the medium, the first rule of thumb is
Have you read articles about ranking higher on search engines by joining Google +? Many social media enthusiast state that using Google + will increase website creditability. If all you’ve done thus far is open an
On March 7, 2013, Facebook announced its new initiative to redesign its News Feed to reduce clutter and focus more on stories. The announcement comes on the heels of Facebook’s Graph Search a tool used to
When the time comes to think about web copywriting, the focus often turns to the words that will be used: keywords, industry buzz words, or words that will get the attention on both search engines and
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content