Pay-Per-Click (PPC) advertising is a simple and powerful tool for increasing online visibility however, achieving optimal results from PPC campaigns is not as easy as just setting up ads and crossing your fingers. To truly maximize
If you are responsible for sales, LinkedIn is an essential tool to generate revenue. Using LinkedIn you can develop new business, boost brand visibility, and foster meaningful connections. Although LinkedIn has been around since 2002 it
A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user
If you ever found yourself asking the question, "Why is my company's website conversion rate so low?" despite having a solid SEO strategy and implementing successful Pay Per Click campaigns, the answer may lie in your
Why do you need to implement the following call to action examples to increase website conversion? As a manager, you get reports on your website analytics from your team to better understand your visitors’ behavior. Within
“Call to Action” (CTA) buttons or links call site visitors to take some form of action. Combined with a contact form, CTAs are launching pads to generate internet leads at different stages of their buying cycle.
The ultimate goal of your website and subsequently your internet marketing effort is to steer visitors towards some form of action that will bring them closer to a sale. This call to action could be online,
Website configurators are used as often on eCommerce sites to sell tailor-made products as they are to generate requests for custom quotes. You likely used a configurator the last time you shopped for a car online.
If you are responsible for bringing in new business and growing your company's revenues, then LinkedIn should be part of your daily regimen. To receive a steady flow of potential customers, leverage LinkedIn's capabilities to identify
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead