The road to innovation requires a specific kind of visualization. Instead of looking at a problem, or looking for a solution, innovation requires you to “see” the problem and possibilities. This means your eyes initiate mental
At the very font end of innovation, during the initial stages of conceptualization, collaboration is key to fleshing out, building on, and shaping your notions. You could try developing an idea yourself, within your own mind,
When a problem of interest remains unanswered, your subconscious mind continuously searches for alternatives, options, and possibilities, even when your conscious attention is focused elsewhere. So when a potential creative solution is realized, via an integral
Inspiration for innovative concepts exist in every aspect of life. That said, the best way to come up with a breakthrough idea is by intentionally looking for one. For the most part, Eureka moments happen when
Opportunities are often hidden in plain sight. The obvious is frequently missed because we ignore what’s right in front of our eyes. We could look at, but not see the potential. To avoid sensory overload, the
Sight happens in three ways, through your eyes, through empathy, and through your mind’s eye. The simplest method is seeing what’s in front of your eyes. You register what it is, what it means, and what
When approached strategically, a website redesign gives you the chance to address past problems and capitalize on new opportunities. It’s also the perfect time to step your business up to the next level and vault past
Most companies describe themselves as "customer-centric", but when you look at their web design and other marketing touchpoints, you wonder if they really meant what they said or if they just define the concept differently. For an
In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably be better for business than one that is
When a prospective client lands on your website homepage, what do they see? Bold but well-positioned graphics, well-thought out text that helps answer their needs, and links to your blog or social media content? Or, do