All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a
After the content is fairly concrete, it is time for the designers to integrate all the elements together so that it takes shape in the form of Initial Sketches and Wireframes, Page Designs, and “Pre-totypes.” Each
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website to be effective
The largest sales, the most creative websites, and the most effective marketing campaigns are commonly the result of a collaborative effort. Collaboration is today’s competitive advantage so it is worth examining to understand what it is,
Website design and development is a manifestation of the intersection between a user’s online and offline world; the client’s business objectives and messaging; and the team’s ability to transform their insights into a meaningful online structure
A website is developed to support your business goals within your target market by communicating how your brand uniquely meets their needs. It is also understood that website development is a complicated and strategic process, with
Long-term group projects, such as a website redesign, are the reality of most companies and communication is critical to the success of these complicated endeavors. Building a solid foundation and support system for the communication, application,
The website development process has several stages, all of which are meant to work towards the most effective and results-driven website. After the information architecture is complete, the next step is populating pages using a “strawman”
When was the last time you reviewed and/or updated your website? Websites play a critical role in the sales process and buying cycle. They are the online representation of your brand, a living-breathing crux of your company’s
Public-facing websites are built for an organization’s current and potential customers. While this statement sounds obvious, users of new and redesigned websites often struggle to get what they want from them. A website that cannot easily