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June 20, 2011 In Mobile Applications, Website Design

How to Develop a Mobile Website, the Right Way

As smartphones continue to advance in their technology and web capabilities, business owners need to integrate functional mobile web capabilities into their company websites. With a well-designed mobile website, businesses can rest assured that their busy prospects and clients will be able to get the best view and function of their site, increasing their potential conversion rates significantly.

So, What Makes a Great Mobile Website?

The rules of web design are constantly evolving, and this is no less true for mobile web options. As technology and functionality advance, so must the mobile website, making it difficult for businesses to keep up with the latest trends and capabilities available to them.

To simplify what could be complicated guidelines, follow the next few tips for mobilizing your website, the right way.

  • Follow the First Rule of Writing: K.I.S.S. Much like the content you use to convert your website visitors to customers, your mobile website needs to be a simplified version of your original site. Mobile users are ON THE GO, and if they’re on your mobile website, they need their answers quickly. So, cut the fat. Look at your full-version site map (the layout of your website) and trim down to only the truly necessary pages and graphics to fit your target market’s needs while maintaining your branding. Remember, the whole goal of your mobile website is to offer the information that is needed while working as a conversion tool.
  • Think Like your Customers. When planning which pages you will include in the mobile version of your website, consider the content your clientele is most likely to seek out when they are in transit. Choose the top 5 or 6 pages that you think would most likely fit their needs and use them as the template for your mobile site.
  • Is a Web Page with Little Content Still a Web Page? Keep your content on these pages concise yet engaging. 1-2 paragraphs will suffice to answer the questions your visitors have, and keep them to the basic questions: Who, What, When, Where, and Why. Who is your business? Where are you located? What can you do for them? When are you available? Why are you a better choice than your competition?

Mobile marketing is here to stay, and getting a company website conforming to the above principles is the first step you can take as a business owner to take advantage of the mobile market. Be sure to find the right development team to help you build the lightest and most engaging form of your mobile site, so you can compete for the toe-to-toe in the mobile arena.

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