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Process

Success is a Process

  • If you can’t describe what you are doing as a process, you don’t know what you’re doing.

    - Dr. Deming

  • Excellence is a continuous process and not an accident.

    - Dr. Kalam

  • Success is a process of continually seeking answers to new questions.

    - John Templeton

Our structured yet flexible process differentiates Paradigm and makes working with us stress-free. Our approach is iterative and collaborative, incorporating feedback loops at each stage of design and development. This method keeps projects flowing, minimizes errors, and maintains alignment. To make communication easy and effective, a dedicated project manager is assigned as a single point of contact to address all questions, comments, and concerns from concept through completion.

While every project is unique, each includes three transitional processes

collect

Collect

We start by gathering information using field observations, surveys, online analytics, and the like for a meaningful understanding of your company, customers, competitors
and category.

connect

Connect

The team then coalesces their findings into actionable insights based on trends, patterns, and relationships. By connecting seemingly unrelated fragments of knowledge, we begin to see overlooked opportunities hidden in plain sight.

create

Combine

Newly formed connections are then combined to create fresh concepts, ideas, and notions. Prototypes are sketched or constructed, tested, and refined based on input from potential users and stakeholders. Once finalized, they are ready to be developed online or produced in print.