What the Inaugural Speech Teaches Us About Lead Generation
What could the President’s inaugural speech have teach us about lead generation? Look at the following passage from Monday’s speech:
“This generation of Americans has been tested by crises that steeled our resolve and proved our resilience … An economic recovery has begun. America’s possibilities are limitless, for we possess all the qualities that this world without boundaries demands: youth and drive; diversity and openness; an endless capacity for risk and a gift for reinvention. My fellow Americans, we are made for this moment, and we will seize it — so long as we seize it together.” ~ President Barack Obama
How does this passage relate to the very real needs business owners have to increase their lead generation potential? Let’s break it down and see what the message really is:
“This generation of Americans has been tested by crises that steeled our resolve and proved our resilience … An economic recovery has begun.”
What business owner hasn’t felt the truth of this statement? For the last 5 years alone, businesses have seen a multitude of tests to their ability to stay, well, in business. The real estate and financial industry saw the housing market bubble burst in 2008. Manufacturing has seen a continuous outsource of service. Retail stores have seen an extension of online shopping that has reduced the need for “in store” buying. These changes have thrown road blocks into the paths of businesses and it is with resilience that companies found new directions, new ideas to continue to grow despite those hurdles.
Let’s look at the next line.
“America’s possibilities are limitless, for we possess all the qualities that this world without boundaries demands: youth and drive; diversity and openness; an endless capacity for risk and a gift for reinvention.”
Companies and brands have taken advantage of the continued advancement of technology, allowing for the brand development to be “reinvented”, going online, allowing businesses to extend their geographic reach, and also going mobile in the palms of the hands of their target market. Knowing when to take a risk and how to reinvent their business and thrive in the face of diversity is why successful business owners are the backbone of the American economy.
“My fellow Americans, we are made for this moment, and we will seize it — so long as we seize it together.”
Every single business owner knows that in order to grow their business, they need to grow their sustainable client base. They also know that to do that, they must act now, to “seize the moment” and take advantage of the lead generation tools available to their brand and to follow that lead generation with a reliable lead nurturing process to keep in front of those new leads.
So, in the end, what did the President’s inaugural speech say about lead generation? That business owners, like all Americans, have been tested before. That they have persevered and have done so by using ingenuity in their business ventures to do so. Ultimately, the message is shared by the President speaks directly to business owners looking for ways to break into the next level of business; they are made for this moment and will seize it. But the time to act for lead generation is now.